In the world of horology, typically the mechanical watch genre, there's a nebulous stratum of design choices and pricing for watch enthusiasts. Often, in the case of fine watchmaking, as we know it, it exists on a broad scale spectrum. We have the utilitarian and affordable ones at one end, with rather compelling execution on fit and finishing. Then some are crafted superfluously with premium price tags, like those horology powerhouses.

As cliche as it sounds, we seldom see uncompromising aspects where a sturdy everyday watch with extravagant refinement could come at an affordable price, but there are genuinely some. However, in recent times, many that claim to be don't gain access to and handle the watches. Few have successfully conveyed this vision on the flip side, as nascent Hitori ひとり Watch Co. has with their exemplary watches. Known for its blend of traditional, modern craftsmanship and oriental East-Asian design, Hitori or, "ひとり" basically stands for "一人" which further means "one person" in Japanese. With the name in mind, you get a sense of what's coming from this brand.

Hitori Watch Co. sets out to be an independent brand that brings timepieces like few others – at a pre-eminently excellent price point for a painstakingly well-executed mechanical watch. Not only that, but through the influence of Japanese culture, and most importantly, their traditional modus operandi. The philosophy in watchmaking displayed by this indie brand is all about value proposition, which shows notably in both the mechanical and aesthetic sides. That said, Hitori builds a unique experience for its community.

Hitori's current four instalments are the Ryukyu Diver, Habuka Deluxe, Yoshino, Somei-Yoshino collections. All of which reflected on not only Japanese deep culture, incorporating elements that reflect the nation's aesthetics, traditions and cultural motifs, but also collaborative crafts from around the world seen in those special sub series. Today, the exceptional watch brand continues to elevate the overarching themes with its fifth collection - the Meguro GMT collection.