Knot Designs AT1-40S Sports

"Knot was founded in 2014 in a small apartment in Kichijoji, Tokyo. A pioneer in customized watches, Knot is a company that connects people with one another through craftsmanship. The wristwatch, which once played an indispensable role in our lives as a tool for checking the time, now plays a smaller part in the way we live our lives today. Despite this, our Knot Gallery Shops attract many customers from all around the world every day. That is because what we offer are not simply “tools” for measuring time. Our goal is not about making watches and straps. For us, the mission is not just to distribute “products”, but to create enduring memories of spending time with loved ones, and pass down the magnificent knowledge and techniques of traditional Japanese craftsmanship to future generations. And naturally, to do this at a price that everyone can afford. As the leading maker of customized watches, Knot is also conscious of the natural environment and has begun to focus on sustainable initiatives.

We want to create a world where anyone on the planet can easily buy and enjoy high-quality watches made in Japan. With that concept in mind, Knot is setting out to change the way that watches are distributed and purchased, free from the restraints of “common practice” and “conventional wisdom”. Japan is a country that is world renowned for its craftsmanship. They may not all be big names, but there are world-class skills and traditional crafts throughout the country. Take one of our partners, Tochigi Leather, for example. They are one of the few companies in the world that deal in 100% naturally derived tanned leather. Their tanners meticulously tan the leather by hand to produce the highest-grade Nume (case) leather, which is transformed by skilled craftsmen into the finest watch straps. This premium quality leather is also used by leading overseas “maison” fashion brands, but if we eliminate the unnecessary costs of distribution, we can provide this Japan quality to the world at a reasonable price.

This is a new style of craftsmanship, one that is needed not only for watches but also in other areas. We will use this approach to connect the world with high quality products full of Japanese skill and tradition, of every kind, making Japan quality available to all people regardless of age, gender or race. We want to be loved by customers all over the world, and to be a brand that is constantly offering new experiences. That is why our first consideration is what our customers are looking for and how we can exceed their expectations. We want to offer high quality watches at an affordable price, and for you to enjoy the process of ordering your own customized watch. By collaborating with traditional crafts and skills from all over the country, we wish to convey the charm of Japan to the world. Everything we do is to see a smile on the faces of our customers."